12 Marketing Strategy jobs in Canada

Sr. Director of Marketing Strategy, Analytics, and Engineering

Remote - US

Who we are

At Twilio, we’re shaping the future of communications, all from the comfort of our homes. We deliver innovative solutions to hundreds of thousands of businesses and empower millions of developers worldwide to craft personalized customer experiences.

Our dedication to remote-first work, and strong culture of connection and global inclusion means that no matter your location, you’re part of a vibrant team with diverse experiences making a global impact each day. As we continue to revolutionize how the world interacts, we’re acquiring new skills and experiences that make work feel truly rewarding. Your career at Twilio is in your hands.

See yourself at Twilio

Join the team as Twilio’s next Sr. Director of Marketing Strategy, Analytics, and Engineering.

About the job

This position is needed to lead and elevate Twilio’s global marketing strategy, turning data into actionable insight that drives growth and customer engagement.

We’re looking for a strategic thinker and data storyteller to shape marketing decisions, inspire teams, and deliver real-world results. You’ll build and lead a team that transforms millions of data points into clear direction for campaigns, and drives revenue growth and retention.

Responsibilities

In this role, you’ll:

• Create a forward-looking point of view on the future of marketing and how we’ll drive success.
• Define and drive global marketing strategies through actionable data and deep customer insight.
• Build, mentor, and scale the marketing strategy, analytics and data activation teams, fostering a culture of experimentation and measurable impact.
• Lead annual/quarterly planning, forecasting, and OKR setting to guide execution across all marketing functions.
• Partner across Marketing, Finance, and the GTM org to align go-to-market and growth strategies.
• Own and Drive Marketing spend efficiencies, ROI analysis, optimization initiatives, and development of executive-ready dashboards.

Qualifications

Twilio values diverse experiences from all kinds of industries, and we encourage everyone who meets the required qualifications to apply. If your career is just starting or hasn't followed a traditional path, don't let that stop you from considering Twilio. We are always looking for people who will bring something new to the table!

Required:

• Bachelor’s degree in Marketing, Business, Analytics, or a related field.
• 10+ years in marketing strategy, data analytics, or related functions, with 5+ years of people leadership.
• Expertise with analytics and BI tools (e.g., Tableau, Salesforce).
• Strong communication, leadership, and cross-functional collaboration skills.
• Advanced degree (MBA or similar) strongly preferred.
• Experience in SaaS, tech, or high-growth environments preferred.
• Certification in marketing analytics or data science is a plus.
• Passion for innovation, storytelling, and customer-centric thinking.

Location

This role will be remote, but is not eligible to be hired in CA, CT, NJ, NY, PA, WA.

Travel

We prioritize connection and opportunities to build relationships with our customers and each other. For this role, you may be required to travel occasionally to participate in project or team in-person meetings.

What We Offer

Working at Twilio offers many benefits, including competitive pay, generous time off, ample parental and wellness leave, healthcare, a retirement savings program, and much more. Offerings vary by location.

Compensation

The estimated pay ranges for this role are as follows:

• Based in Colorado, Hawaii, Illinois, Maryland, Massachusetts, Minnesota, Vermont or Washington D.C.: $223,300 - $79,200.
• Based in New York, New Jersey, Washington State, or California (outside of the San Francisco Bay area): 236,500 - 295,600.
• Based in the San Francisco Bay area, California: 262,700 - 328,400.
• This role may be eligible to participate in Twilio’s equity plan and corporate bonus plan. All roles are generally eligible for the following benefits: health care insurance, 401(k) retirement

Company Overview

Willow Park Wines & Spirits is Canada's largest private wine and spirits merchant, recognized for excellence by being voted Calgary's Top Wine and Liquor Store multiple times. Our growth is driven by our commitment to understanding consumer needs and delivering exceptional products and services.

Summary

We are seeking a strategic, data-driven professional who excels at tailoring both digital and traditional marketing strategies to elevate brand awareness, drive sales, and engage target audiences. As the Marketing & Digital Strategy Specialist, you will play a pivotal role in planning, executing, and optimizing integrated marketing campaigns across a range of channels. Additionally, you will support special events like our annual Charity Wine Auction and new store launches by assisting with planning, budget tracking, and implementation.

WHAT YOU'LL DO:

• Develop & Execute Integrated Marketing Campaigns: Create, implement, and manage marketing campaigns across multiple channels, ensuring they align with company objectives and brand messaging.
• Collaborate Across Teams: Work closely with cross-functional teams (sales, product, creative) to develop marketing materials, ensuring consistent and cohesive messaging across all touchpoints.
• Campaign Calendar Management: Maintain and update marketing calendars, ensuring that campaigns are executed on time and efficiently.
• Digital Marketing Strategy: Develop and execute digital marketing strategies that increase brand awareness, drive online engagement, and generate customer acquisition across SEO, PPC (Pay-Per-Click) advertising, content marketing, email marketing, social media marketing, and more.
• PPC Campaign Management: Plan, execute, and optimize paid digital marketing campaigns on Meta & Google Ads. Monitor key performance metrics and make data-driven decisions to optimize results. Utilize A/B testing frameworks to continuously improve performance.
• Website Optimization & SEO: Optimize website content and structure for search engines to improve organic search rankings. Develop strategies to attract and engage your target audience.
• Website Audits & UX Improvements: Conduct regular website audits to identify usability issues that impact user experience. Collaborate with developers to enhance functionality and resolve technical issues, focusing on improving conversion rates, sign-ups, and checkout experiences.
• Email Marketing: Create and implement email marketing strategies to nurture leads and engage both B2C and B2B customers. This includes campaign creation, automation workflows, and performance analysis.
• Data Analysis & Reporting: Track and analyze the performance of digital marketing campaigns using tools like Google Analytics. Prepare detailed reports for key stakeholders, leveraging insights to refine strategies and increase ROI.
• Market & Competitor Research: Conduct ongoing research to understand your audience, market trends, competitor strategies, and industry insights.
• Budget Management: Assist with budget tracking and ensure that marketing initiatives remain within the allocated budget. Effectively manage digital marketing budgets across different channels based on performance and ROI.
• Continuous Learning: Stay up-to-date with the latest digital marketing trends, tools, and best practices. Continuously adapt and improve strategies to remain competitive in the digital landscape.

WHAT YOU'LL BRING:

• Education & Experience: Post-secondary education in Marketing, Digital Marketing, Communications, or equivalent experience.
• Experience: 3+ years of relevant experience in digital marketing, preferably with a proven track record of executing successful campaigns across multiple channels.
• Certifications: Relevant certifications in digital marketing (e.g., Google Ads, etc.) are a plus and would enhance your application.
• Digital Marketing Expertise: Strong understanding of SEO, social media marketing, email marketing, content marketing, and the digital customer journey.
• PPC & Advertising Experience: Hands-on experience with digital advertising platforms such as Google Ads, Facebook Ads, programmatic ads, and other paid marketing channels.
• E-Commerce Knowledge: Experience with e-commerce platforms such as Shopify is a plus.
• Analytical Skills: Excellent ability to analyze data, generate insights, and optimize campaigns based on performance metrics.
• Proven Campaign Success: Demonstrated success in managing and executing digital marketing campaigns, meeting KPIs, and delivering measurable results.
• Technical Proficiency: Strong proficiency with Microsoft Office (Outlook, Excel, Word) and Google Workspace, and familiarity with digital marketing tools like Google Analytics, email platforms (Klayvivo), and CMS.
• Communication Skills: Excellent writing, editing, and proofreading skills, with the ability to create compelling content for various marketing platforms.

If you are passionate about marketing in the wine and spirits industry and eager to make an impact, we invite you to apply today to join our team at Willow Park Wines & Spirits

Job Type: Full-time

Benefits:

• Dental care
• RRSP match
• Vision care

Work Location: In person

An exclusive opportunity awaits within Easton's Group of Hotels, Canada's esteemed hospitality leader, renowned for nurturing talent and fostering a culture of excellence. With 20 prestigious properties under our banner and a trajectory of expansion, this posting invites you to elevate your career in a dynamic and supportive environment. At Easton's, we champion Equity, Diversity & Inclusion (ED&I), valuing and amplifying every voice within our diverse workforce.

Benefits:

• Comprehensive Health, Dental & Vision Care
• Discounts at IHG, Hilton & Marriott properties
• Home and Auto Insurance Discounts
• Employee Milestone Events
• Perkopolis - discount, reward and benefits programs
• Educational Reimbursement
• Employee of the Quarter/Year
• CAA Corporate Discount
• Goodlife Corporate Discount

Job overview

The Senior Director of Marketing and Digital Strategy is responsible for developing and executing communication strategies that align with Easton's Group of Hotels' standard operating procedures, while striving to support revenue goals for its Hotels. This role plays a key part in promoting the company and its portfolio of hotels by crafting and implementing innovative marketing social media plans that support brand awareness, corporate promotions, and internal communications. Using platforms such as Facebook, Instagram, LinkedIn, and others, the Senior Director of Marketing and Digital Strategy will lead initiatives that drive engagement and visibility. In addition to strategy development and execution, this role includes mentoring and training team members, helping to elevate their content creation skills and prepare them for future growth opportunities within the organization. The Senior Director of Marketing and Digital Strategy works closely with the Chief Sales and Marketing Officer, as well as the Corporate Managers of Social Media and Marketing, the Directors of Hotel Sales, Revenue Management, and Hotel Operations teams to deliver cohesive campaigns that drive top line revenues while enhancing guest engagement and loyalty.

Duties and Responsibilities:

• Develop and Execute Marketing Strategy: Develop strategy, planning and measure external and internal Social Media posts for Easton's Group of Hotels, and hotel properties. Preparations of content calendars for above.

• Develop Hotel KPIs with a shared goal to deliver value, build brand awareness, increase revenue, and further our brand mission to make a positive impact.

• Assisting in building and maintaining Easton's Group of Hotels' reputation and top line revenues.
• Social Media Management: As senior editor, this position will provide communications content for SM platforms. Manage and grow the company's social media presence on platforms like Facebook, Instagram, Open Tables, and LinkedIn.

Create engaging and relevant content, run advertising campaigns, and monitor social media analytics.

• Content Creation: Lead content creation efforts, including social media videos, posts and other multimedia content to engage and educate our audience. Involved in Hotel photo shoots, creating shot lists and directive input.

• Collaboration: Work closely with the sales, F&B, operations, and PR teams to align marketing efforts with revenue and guest satisfaction goals.

• Liaison between influencers, agencies and media for unique campaigns, events and collaboration opportunities.

• Budget Management: Assist hotels in staying on target with their budgets by providing monthly insights on strategic spending.

• Ensure efficient allocation of resources to maximize ROI on marketing initiatives and support goal achievement.

• Analytics and Reporting: Monitoring the success of campaigns by analyzing quarterly social media insights and customer feedback to identify areas for improvement.

• Provide reports and insights to senior management quarterly.

• Media Partnerships: Work with the CSMO in establishing marketing relationships and partnerships with key Organizations such as TIFF, Pride and others. Assist in brokering agreements for strategic deliverables to hotel enterprise to drive revenue.
• Web Development: Monitoring Easton's Group of Hotel website and work with web designers to facilitate upgrades, updates and flow.

Qualifications and Requirements:

• Minimum 6-10 years of in-market experience as a Senior Director, managing Social Media, Public Relations, Communications, Marketing in Hospitality Industry or similar.
• Prior experience in leading large social media teams.
• Firm understanding of Crisis Management.
• Website Management and Design oversite and collaboration.
• Experience in managing Marketing budgets for multiple internal stakeholders/hotels.
• Excellent command of (written) English, including creative, solid copywriting and editing skills.
• Advanced knowledge of Social Media platforms – Facebook, LinkedIn, and Instagram,
• Knowledge of analytics, tracking and social media monitoring and scheduling.
• Willingness and ability to create social media posts daily or upon request.
• Knowledge of digital media software – Canva, Sprout, Mailchimp, Capcut, SEO optimization, or other software is required.
• Detail-oriented and ability to guide team in posting correctly and in a timely fashion.
• Ability to make and give oral and visual presentations to Hotel stakeholders, and

for Executive Team at various events as needed.

Skills:

• A clear understanding of post timing, accuracy, placement, and effectiveness of messaging.
• Experience in Hotel, Restaurant, and other Food and Beverage promotion an asset.
• Ability to analyze post timings for effective impact on engagement and following.
• Ability to work on one's own to create posts for approval.
• Ability to assist in checking and approving Team's posts for posting, and take corrective measures when needed.
• Be customer-focused and understand the differences in the audience regarding Easton's Group of Hotels and other hotels.
• Must be able to multi-task when working within tight timelines for posting.
• Strong attention to detail, team-oriented and a self-starter
• Must have a firm understanding of all Social Media Platforms and their effectiveness in message.
• Must possess excellent oral, written and interpersonal skills with strong editorial abilities.
• Strong knowledge of Web Design, Canva and other similar software programs
• Working knowledge of Microsoft Word, Share Point, PowerPoint, Excel, media monitoring software, and other public relations tools.
• Must possess strong project management skills, including work back schedules.
• Must have the ability to be an influential communications consultant within the organization.
• The ability to work effectively with all levels of employees throughout the organization.
• Ability to conduct scheduled performance review of team members using Company's structured process.

An exclusive opportunity awaits within Easton's Group of Hotels, Canada's esteemed hospitality leader, renowned for nurturing talent and fostering a culture of excellence. With 20 prestigious properties under our banner and a trajectory of expansion, this posting invites you to elevate your career in a dynamic and supportive environment. At Easton's, we champion Equity, Diversity & Inclusion (ED&I), valuing and amplifying every voice within our diverse workforce.

Benefits:

• Comprehensive Health, Dental & Vision Care
• Discounts at IHG, Hilton & Marriott properties
• Home and Auto Insurance Discounts
• Employee Milestone Events
• Perkopolis - discount, reward and benefits programs
• Educational Reimbursement
• Employee of the Quarter/Year
• CAA Corporate Discount
• Goodlife Corporate Discount

Job overview

The Senior Director of Marketing and Digital Strategy is responsible for developing and executing communication strategies that align with Easton's Group of Hotels' standard operating procedures, while striving to support revenue goals for its Hotels. This role plays a key part in promoting the company and its portfolio of hotels by crafting and implementing innovative marketing social media plans that support brand awareness, corporate promotions, and internal communications. Using platforms such as Facebook, Instagram, LinkedIn, and others, the Senior Director of Marketing and Digital Strategy will lead initiatives that drive engagement and visibility. In addition to strategy development and execution, this role includes mentoring and training team members, helping to elevate their content creation skills and prepare them for future growth opportunities within the organization. The Senior Director of Marketing and Digital Strategy works closely with the Chief Sales and Marketing Officer, as well as the Corporate Managers of Social Media and Marketing, the Directors of Hotel Sales, Revenue Management, and Hotel Operations teams to deliver cohesive campaigns that drive top line revenues while enhancing guest engagement and loyalty.

Duties and Responsibilities:

• Develop and Execute Marketing Strategy
  : Develop strategy, planning and measure external and internal Social Media posts for Easton's Group of Hotels, and hotel properties.  Preparations of content calendars for above.
• Develop Hotel KPIs with a shared goal to deliver value, build brand awareness, increase revenue, and further our brand mission to make a positive impact.
• Assisting in building and maintaining Easton's Group of Hotels' reputation and top line revenues.
• Social Media Management:
   As senior editor, this position will provide communications content for SM platforms. Manage and grow the company's social media presence on platforms like Facebook, Instagram, Open Tables, and LinkedIn.

Create engaging and relevant content, run advertising campaigns, and monitor social media analytics. 

• Content Creation:
   Lead content creation efforts, including social media videos, posts and other multimedia content to engage and educate our audience.  Involved in Hotel photo shoots, creating shot lists and directive input.
• Collaboration
  : Work closely with the sales, F&B, operations, and PR teams to align marketing efforts with revenue and guest satisfaction goals.
• Liaison between influencers, agencies and media for unique campaigns, events and collaboration opportunities.
• Budget Management:
   Assist hotels in staying on target with their budgets by providing monthly insights on strategic spending.
• Ensure efficient allocation of resources to maximize ROI on marketing initiatives and support goal achievement.
• Analytics and Reporting:
   Monitoring the success of campaigns by analyzing quarterly social media insights and customer feedback to identify areas for improvement.
• Provide reports and insights to senior management quarterly.
• Media Partnerships
  :  Work with the CSMO in establishing marketing relationships and partnerships with key Organizations such as TIFF, Pride and others.  Assist in brokering agreements for strategic deliverables to hotel enterprise to drive revenue.
• Web Development
  :  Monitoring Easton's Group of Hotel website and work with web designers to facilitate upgrades, updates and flow.

Qualifications and Requirements:

• Minimum 6-10 years of in-market
   experience as a Senior Director, managing Social Media, Public Relations, Communications, Marketing in Hospitality Industry or similar.
• Prior experience in leading large social media teams.
• Firm understanding of Crisis Management.
• Website Management and Design oversite and collaboration.
• Experience in managing Marketing budgets for multiple internal stakeholders/hotels.
• Excellent command of (written) English, including creative, solid copywriting and editing skills.
• Advanced knowledge of Social Media platforms – Facebook, LinkedIn, and Instagram,
• Knowledge of analytics, tracking and social media monitoring and scheduling.
• Willingness and ability to create social media posts daily or upon request.
• Knowledge of digital media software – Canva, Sprout, Mailchimp, Capcut, SEO optimization, or other software is required.
• Detail-oriented and ability to guide team in posting correctly and in a timely fashion.
• Ability to make and give oral and visual presentations to Hotel stakeholders, and

for Executive Team at various events as needed.

Skills:

• A clear understanding of post timing, accuracy, placement, and effectiveness of messaging.
• Experience in Hotel, Restaurant, and other Food and Beverage promotion an asset.
• Ability to analyze post timings for effective impact on engagement and following.
• Ability to work on one's own to create posts for approval.
• Ability to assist in checking and approving Team's posts for posting, and take corrective measures when needed.
• Be customer-focused and understand the differences in the audience regarding Easton's Group of Hotels and other hotels.
• Must be able to multi-task when working within tight timelines for posting.
• Strong attention to detail, team-oriented and a self-starter
• Must have a firm understanding of all Social Media Platforms and their effectiveness in message.
• Must possess excellent oral, written and interpersonal skills with strong editorial abilities.
• Strong knowledge of Web Design, Canva and other similar software programs
• Working knowledge of Microsoft Word, Share Point, PowerPoint, Excel, media monitoring software, and other public relations tools.
• Must possess strong project management skills, including work back schedules.
• Must have the ability to be an influential communications consultant within the organization.
• The ability to work effectively with all levels of employees throughout the organization.
• Ability to conduct scheduled performance review of team members using Company's structured process.

Job Description:

Company Description:

At McDonald's, we are committed to being the best, and that starts with finding the best people. We have built a team of extraordinary people from around the world. We are problem solvers, risk takers, innovators, and thought leaders that take our work seriously, but have fun doing it. We challenge ourselves to get smarter and sharper every day, we value personal and professional growth, and believe in rewarding and celebrating our successes.

The Manager, Value Strategy is a full-time opportunity reporting to the Senior Manager, Value Strategy. The individual in this role will support the development and optimization of the holistic guest value strategies. This person requires strong strategic thinking, process management and an ability to partner across teams to evaluate business opportunities holistically. This includes working cross functionally both in and outside of marketing to build and maintain a pipeline of value strategy innovations and optimizations based on guest-needs, business performance, and industry trends.

Who You Are - You have the ability to build strong relationships and work collaboratively in a team environment with both internal and external parties. You love to solve problems and can think critically to make the right decisions. You have strong leadership skills to move the company forward and ability to influence strategic initiatives. You are a change agent, with strong communication skills who can effectively support our system in a fast paced and agile environment.

In addition to following McDonald's policies and procedures, principle accountabilities include, but are not limited to:

Strategy

• • Support the Senior Manager with the development of McDonald's Canada holistic guest value strategies:
  • Develop the ongoing value strategy leveraging consumer, digital, category insights and operational considerations to build recommendations.
  • Collaborate with Brand, Digital, Consumer Insights, Strategy, and Business Insights teams to build and maintain a pipeline of value strategy innovations and optimizations based on guest-needs, business performance, and industry trends.
• Provide innovative thinking and continuously strive for new approaches to drive the business and impact the industry.

Insights and Analysis

• • Build Value Category business cases and recommendations for Senior leadership and Owner/Operator groups to make data-led, informed, and confident decisions.
• Work with Consumer and Business Insights teams to understand category opportunities, consumer needs, and identify areas to drive category growth & affinity.
• Interpret and evaluate information related to sales, P & L, campaign and business performance, competition, general economic trends, and qualitative/quantitative research.
• Maintain contact with Global and US teams on Guest Value related marketing initiatives to ensure alignment and opportunities to share/steal great ideas that will benefit the McDonald's system.

Communication and Influence

• • Present strategic plans and promotional recommendations to various Owner/Operator Leadership groups.
• Ensure strategic plans and promotional recommendations are understood and supported by internal teams, Leadership, Field and Restaurant teams to ensure strong execution and guest experience.
• Facilitate and influence the cross-functional team project development process; ensuring initiatives are on strategy, approved by all stakeholders and within required timelines.
• Manage strategic handover to internal teams, providing clear business and strategic objectives & KPIs to allow the Brand Marketing, Field, and Operational teams to bring each strategy or program to life.

People

• Build strong relationships and foster teamwork among agencies, marketing team, and cross-functional teams to achieve maximum performance.
• Empower the people you work with by providing guidance, clear communication & coaching.

• 6+ years of experience in Marketing or Brand strategy.
• Bachelor's degree in Business, Marketing, Communications, or a related field.
• Ability to frame projects and proficiency in leading campaign performance analysis, insights generation and strategy planning.
• Established business acumen, with ability to put data in the context of a customer problem and develop innovative solutions to solve for it.
• Innovative attitude and an aptitude for staying on top of trends and the macroeconomic environment.
• Proven leadership skills with experience in project management and in leading cross-functional programs.
• Proactive approach with ability to be self-directed to lead marketing program implementation independently.
• Strong analytical and critical thinker; derive meaningful interpretations and challenge the status quo.

Additional Information:

McDonald's Canada and Owner/Operators are committed to a diverse and inclusive workplace for all. Our workplaces have a long-standing policy of providing fair, equitable, and accessible opportunities for all employees and prospective employees. Accommodations during the application process are available upon request.

Come make your difference in communities across Canada, where authenticity, trust and making connections is valued – as we shape the future of Canadian retail, together. Our unique position as one of the country's largest employers, coupled with our commitment to positively impact the lives of all Canadians, provides our colleagues a range of opportunities and experiences to help Canadians Live Life Well.

At Loblaw Companies Limited, we succeed through collaboration and commitment and set a high bar for ourselves and those around us. Whether you are just starting your career, re-entering the workforce, or looking for a new job, this is where you belong.

Senior Manager, Strategy Marketing & Brands - 12mth Contract
The Sr. Manager, Strategy Marketing & Brands supports the transformation and enablement of a data and insights-driven marketing organization. The successful candidate will provide strategic oversight and optimizations leveraging the expertise of our brand teams to drive business growth, enhance brand presence, and achieve key organizational objectives. To drive impact, they build collaborative relationships with key stakeholders across the marketing organization to implement best-in-class practices for marketing productivity, leverage data and insights into strategic plans, and support with analytics and measurement capabilities. Ultimately, providing strategic expertise and capability support to help inform and propel our world-class Marketing & Brand teams.

This role requires a strategic thinker with strong analytical capabilities, a deep understanding of market dynamics and a proven track record in developing and implementing successful strategic Marketing frameworks and plans.

Core Responsibilities:

• Productivity: Collaborate with internal partners to leverage analytics, customer research and trends, to enable leaders across the Marketing organization to formulate insight driven strategies. Translate Marketing's strategic priorities into actionable insights and analytics needs with a clear plan to effectively address them. Implement processes and tools such as standardized brief templates to build consistency and adoption throughout the Marketing organization.
• Marketing Measurement: Support in the development of a marketing measurement framework and dashboard, including defining KPIs and establishing baseline benchmarks to assess marketing campaign performance. Incorporates both stakeholder input and external research to ensure the framework reflects leading practice. Works closely with Marketing Brand teams, Loblaw Agency, Loblaw Media, and Loblaw Digital to implement and measure strategies based on established baseline metrics.
• Partnership: Build and maintain strong partnerships with cross-functional teams across the organization (e.g., LD, Customer COE, DI&A, Divisional Analytics teams, Loblaw Media) to advance Marketing priorities. Ultimately, advocating for tools and cross-functional support, measurement and insights needs, and ensuring accessibility to required inputs from the organization.
• Upskilling & Change Management: Support the development and delivery of programs to upskill Marketing teams in productivity, enabling data-driven marketing plans and briefs, and promoting the use of data and insights as a core component of marketing strategy development
• Innovation: Translate insights from market trends, tech advancements, and evolving customer needs into forward-thinking, actionable marketing strategies and brand experiences. Contribute to fostering a culture of innovation and continuous improvement to drive business growth for our brands.

Key Skills & Capabilities:

• Strong understanding of market trends, emerging technologies, and competitive landscapes.
• Ability to translate insights and analytics into actionable strategic frameworks and outcomes.
• In-depth understanding of brand marketing processes from planning to execution of integrated marketing campaigns.
• Proven track record of developing, implementing, and measuring successful marketing strategies that drive measurable business outcomes.
• Proficiency in budget and project management
• Exceptional communication, presentation, and interpersonal skills with the ability to influence stakeholders at all levels.

Experience:

• 5-8 years of experience
• Seasoned experience with data management platforms, and data analytics tools
• Experience with statistical reporting, modeling and quantitative analysis
• Demonstrated experience in retail marketing, digital marketing, consumer packaged goods would be a key asset.

Our commitment to Sustainability and Social Impact is an essential part of the way we do business, and we focus our attention on areas where we can have the greatest impact. Our approach to sustainability and social impact is based on three pillars – Environment, Sourcing and Community – and we are constantly looking for ways to demonstrate leadership in these important areas. Our CORE Values – Care, Ownership, Respect and Excellence – guide all our decision-making and come to life through our Blue Culture. We offer our colleagues progressive careers, comprehensive training, flexibility, and other competitive benefits – these are some of the many reasons why we are one of Canada's Top Employers, Canada's Best Diversity Employers, Canada's Greenest Employers & Canada's Top Employers for Young People.

If you are unsure whether your experience matches every requirement above, we encourage you to apply anyway. We are looking for varied perspectives which include diverse experiences that we can add to our team.

We have a long-standing focus on diversity, equity and inclusion because we know it will make our company a better place to work and shop. We are committed to creating accessible environments for our colleagues, candidates and customers. Requests for accommodation due to a disability (which may be visible or invisible, temporary or permanent) can be made at any stage of application and employment. We encourage candidates to make their accommodation needs known so that we can provide equitable opportunities.

Please Note
:

Candidates who are 18 years or older are required to complete a criminal background check. Details will be provided through the application process.

Come make your difference in communities across Canada, where authenticity, trust and making connections is valued – as we shape the future of Canadian retail, together. Our unique position as one of the country's largest employers, coupled with our commitment to positively impact the lives of all Canadians, provides our colleagues a range of opportunities and experiences to help Canadians Live Life Well.

At Loblaw Companies Limited, we succeed through collaboration and commitment and set a high bar for ourselves and those around us. Whether you are just starting your career, re-entering the workforce, or looking for a new job, this is where you belong.

Senior Manager, Strategy Marketing & Brands - 12mth Contract

The Sr. Manager, Strategy Marketing & Brands supports the transformation and enablement of a data and insights-driven marketing organization. The successful candidate will provide strategic oversight and optimizations leveraging the expertise of our brand teams to drive business growth, enhance brand presence, and achieve key organizational objectives. To drive impact, they build collaborative relationships with key stakeholders across the marketing organization to implement best-in-class practices for marketing productivity, leverage data and insights into strategic plans, and support with analytics and measurement capabilities. Ultimately, providing strategic expertise and capability support to help inform and propel our world-class Marketing & Brand teams.

This role requires a strategic thinker with strong analytical capabilities, a deep understanding of market dynamics and a proven track record in developing and implementing successful strategic Marketing frameworks and plans.

Core Responsibilities:

• Productivity: Collaborate with internal partners to leverage analytics, customer research and trends, to enable leaders across the Marketing organization to formulate insight driven strategies. Translate Marketing's strategic priorities into actionable insights and analytics needs with a clear plan to effectively address them. Implement processes and tools such as standardized brief templates to build consistency and adoption throughout the Marketing organization.

• Marketing Measurement: Support in the development of a marketing measurement framework and dashboard, including defining KPIs and establishing baseline benchmarks to assess marketing campaign performance. Incorporates both stakeholder input and external research to ensure the framework reflects leading practice. Works closely with Marketing Brand teams, Loblaw Agency, Loblaw Media, and Loblaw Digital to implement and measure strategies based on established baseline metrics.

• Partnership: Build and maintain strong partnerships with cross-functional teams across the organization (e.g., LD, Customer COE, DI&A, Divisional Analytics teams, Loblaw Media) to advance Marketing priorities. Ultimately, advocating for tools and cross-functional support, measurement and insights needs, and ensuring accessibility to required inputs from the organization.

• Upskilling & Change Management: Support the development and delivery of programs to upskill Marketing teams in productivity, enabling data-driven marketing plans and briefs, and promoting the use of data and insights as a core component of marketing strategy development

• Innovation: Translate insights from market trends, tech advancements, and evolving customer needs into forward-thinking, actionable marketing strategies and brand experiences. Contribute to fostering a culture of innovation and continuous improvement to drive business growth for our brands.

Key Skills & Capabilities:

• Strong understanding of market trends, emerging technologies, and competitive landscapes.
• Ability to translate insights and analytics into actionable strategic frameworks and outcomes.
• In-depth understanding of brand marketing processes from planning to execution of integrated marketing campaigns.
• Proven track record of developing, implementing, and measuring successful marketing strategies that drive measurable business outcomes.
• Proficiency in budget and project management
• Exceptional communication, presentation, and interpersonal skills with the ability to influence stakeholders at all levels.

Experience:

• 5-8 years of experience
• Seasoned experience with data management platforms, and data analytics tools
• Experience with statistical reporting, modeling and quantitative analysis
• Demonstrated experience in retail marketing, digital marketing, consumer packaged goods would be a key asset.

Our commitment to Sustainability and Social Impact is an essential part of the way we do business, and we focus our attention on areas where we can have the greatest impact. Our approach to sustainability and social impact is based on three pillars – Environment, Sourcing and Community – and we are constantly looking for ways to demonstrate leadership in these important areas. Our CORE Values – Care, Ownership, Respect and Excellence – guide all our decision-making and come to life through our Blue Culture. We offer our colleagues progressive careers, comprehensive training, flexibility, and other competitive benefits – these are some of the many reasons why we are one of Canada's Top Employers, Canada's Best Diversity Employers, Canada's Greenest Employers & Canada's Top Employers for Young People.

If you are unsure whether your experience matches every requirement above, we encourage you to apply anyway. We are looking for varied perspectives which include diverse experiences that we can add to our team.

We have a long-standing focus on diversity, equity and inclusion because we know it will make our company a better place to work and shop. We are committed to creating accessible environments for our colleagues, candidates and customers. Requests for accommodation due to a disability (which may be visible or invisible, temporary or permanent) can be made at any stage of application and employment. We encourage candidates to make their accommodation needs known so that we can provide equitable opportunities.

Please Note:

Candidates who are 18 years or older are required to complete a criminal background check. Details will be provided through the application process.

Since 2008, CRM Forge Solutions has been a trusted expert in CRM and Marketing Automation. With over 15 years of experience and more than 1,250 clients served, we specialize in strategy, development, and implementation across Salesforce CRM, Microsoft Dynamics, Marketing Cloud, and Pardot.

Our mission is to help businesses optimize their CRM systems, enhance customer relationships, and drive measurable success. We are dedicated to delivering innovative solutions and long-term value to our clients.

We are seeking a Salesforce Solutions Consultant specializing in Marketing Cloud who is not only technically knowledgeable but also a strategic partner and driver of business growth. If you excel at building client relationships, identifying upsell opportunities, and helping organizations unlock new value from their Marketing Cloud investments, we want you on our team.

ABOUT THE ROLE:

As a Salesforce Solutions Consultant at CRM Forge Solutions, you will serve as a trusted advisor to clients, guiding them through marketing automation strategy and business transformation. Your role will focus on strategic consulting, sales enablement, and